ScholarWorks@Dongguk University

Psychology and Marketing

Journal Title

  • Psychology and Marketing

ISSN

  • E 1520-6793 | P 0742-6046

Publisher

  • John Wiley & Sons Inc.

Listed on(Coverage)

JCR 1997-2023
SJR 1999-2020;2022-2023
CiteScore 2011-2023
CC 2016-2024
SSCI 2010-2024
SCOPUS 2017-2024

Active

  • Active

    based on the information

    • SCOPUS:2024-10

Country

  • USA

Article List

1 - 7 out of 7 results.

SSCISCOPUS
CEO fashion matters? Effect of consistent versus variable fashion style on perceived competence

Kim, MinChung; Lee, Jacob C.

ArticleIssue Date2024CitationPsychology and Marketing, v.41, no.11, pp 1 - 17PublisherJohn Wiley & Sons Inc.
SSCISCOPUS
Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studiesopen access

Sung, Eunyoung; Han, Dai-In Danny; Choi, Yung Kyun; Gillespie, Brian; Couperus, Anja; Koppert, Marc

ArticleIssue Date2023CitationPsychology and Marketing, v.40, no.11, pp 2428 - 2446PublisherJohn Wiley and Sons Inc
SSCISCOPUS
What makes products look premium? The impact of product convenience on premiumness perception

Cho, Hyun Young; Lee, Sue Hyun; Saini, Ritesh

ArticleIssue Date2022CitationPsychology and Marketing, v.39, no.5, pp 875 - 891PublisherJohn Wiley & Sons Inc.
SSCISCOPUS
Augmented reality advertising via a mobile app

Sung, Eunyoung (Christine); Han, Dai-In Danny; Choi, Yung Kyun

ArticleIssue Date2022CitationPsychology and Marketing, v.39, no.3, pp 543 - 558PublisherJohn Wiley & Sons Inc.
SSCISCOPUS
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices

Park, Jooyoung; Kim, Jungkeun; Jhang, Jihoon; Lee, Jacob C.; Lee, Jaehoon

ArticleIssue Date2022CitationPsychology and Marketing, v.39, no.2, pp 370 - 389PublisherJohn Wiley & Sons Inc.
SSCISCOPUS
The impact of COVID-19 on consumer evaluation of authentic advertising messages

Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, Seongseop S.; Voyer, Benjamin G.; Kim, Changju; Sung, Billy; Gonzalez-Jimenez, Hector; Fastoso, Fernando; Choi, Yung K., et al.

ArticleIssue Date2022CitationPsychology and Marketing, v.39, no.1, pp 76 - 89PublisherJohn Wiley & Sons Inc.
SSCISCOPUS
When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations

Kim, Jungkeun; Giroux, Marilyn; Lee, Jacob C.

ArticleIssue Date2021CitationPSYCHOLOGY & MARKETING, v.38, no.7, pp 1140 - 1155PublisherWILEY
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