ScholarWorks@Dongguk University

Journal of Research in Interactive Marketing

Journal Title

  • Journal of Research in Interactive Marketing

ISSN

  • E 2040-7130 | P 2040-7122

Publisher

  • Emerald Group Publishing Ltd.

Listed on(Coverage)

JCR 2018-2023
SJR 2008-2020;2022-2023
CiteScore 2011-2023
CC 2018-2024
SSCI 2018-2024
SCOPUS 2017-2024

Active

  • Active

    based on the information

    • SCOPUS:2024-10

Country

  • ENGLAND

Aime & Scopes

Article List

1 - 5 out of 5 results.

SSCISCOPUS
Online shopper response to non-equivalent mixed promotions with time constraintsopen access

Li, Yunzhe; Ha, Hong-Youl

ArticleIssue Date2026CitationJournal of Research in Interactive Marketing, v.20, no.2, pp 250 - 266PublisherEmerald Publishing
SSCISCOPUS
The impact of mitigating brand hate and the likelihood of relationship termination intentions: the role of apologiesopen access

Li, Yunzhe; Ha, Hong-Youl

ArticleIssue Date2025CitationJournal of Research in Interactive Marketing, pp 1 - 18PublisherEMERALD GROUP PUBLISHING LTD
SSCISCOPUS
How do sequential message stimuli shape consumer confidence? A longitudinal perspectiveopen access

Kong, Dexin; Ha, Hong-Youl

ArticleIssue Date2025CitationJournal of Research in Interactive Marketing, pp 1 - 18PublisherEmerald Publishing Limited
SSCISCOPUS
Is the interplay among O2O platform businesses always equal? Evidence of attribute weight changes in the hospitality sector

Wen, Tianhao; Ha, Hong-Youl

ArticleIssue Date2025CitationJournal of Research in Interactive Marketing, v.19, no.5, pp 823 - 839PublisherEMERALD GROUP PUBLISHING LTD
SSCISCOPUS
Determinants of relationship termination intentions and their evolution: a two time-lag approach

Wen, Tianhao; Ha, Hong-Youl

ArticleIssue Date2025CitationJournal of Research in Interactive Marketing, v.19, no.1, pp 115 - 131PublisherEmerald Group Publishing Ltd.
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