ScholarWorks@Dongguk University: Journal : Journal of Marketing Research

Journal of Marketing Research

Journal Title

Journal of Marketing Research

ISSN

E 1547-7193 | P 0022-2437

Publisher

American Marketing Association

Listed on(Coverage)

JCR	1997-2023
SJR	1999-2020;2022-2023
CiteScore	2011-2023
CC	2016-2024
SSCI	2010-2024
SCOPUS	2017-2024

Active

Active
based on the information
- SCOPUS:2024-10

Country

Article List

1 - 1 out of 1 results.

SSCISCOPUS

The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment

Ghose, Anindya; Lee, Heeseung Andrew; Nam, Kihwan; Oh, Wonseok

ArticleIssue Date2024CitationJournal of Marketing Research, v.61, no.3, pp 517 - 535PublisherAmerican Marketing Association

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