ScholarWorks@Dongguk University

Journal of Consumer Behaviour

Journal Title

  • Journal of Consumer Behaviour

ISSN

  • P 1472-0817

Publisher

  • Henry Stewart Publications

Listed on(Coverage)

JCR 2012-2023
SJR 2010-2020;2022-2023
CiteScore 2011-2023
CC 2016-2024
SSCI 2012-2024
SCOPUS 2017-2024

Active

  • Active

    based on the information

    • SCOPUS:2024-10

Country

  • USA

Article List

1 - 4 out of 4 results.

SSCISCOPUS
The COVID-19 threat and luxury advertisingopen access

Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun; Taylor, Charles R.

ArticleIssue Date2023CitationJournal of Consumer Behaviour, v.22, no.3, pp 582 - 596PublisherJohn Wiley & Sons Ltd
SSCISCOPUS
Branded entertainment: Gender differences in reactions to star ratings

Kim, Kacy; Park, Chanmo; Yoon, Sukki; Choi, Yung Kyun; Oh, Sangdo; Lee, Jooyoung

ArticleIssue Date2019CitationJOURNAL OF CONSUMER BEHAVIOUR, v.18, no.2, pp 166 - 176PublisherWILEY
SSCISCOPUS
How character presence in advergames affects brand attitude and game performance: A cross-cultural comparison

Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles R.

ArticleIssue Date2015CitationJOURNAL OF CONSUMER BEHAVIOUR, v.14, no.6, pp 357 - 365PublisherWILEY
SSCISCOPUS
Country of origin and brand image influences on perceptions of online game quality

Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, Honglei

ArticleIssue Date2015CitationJOURNAL OF CONSUMER BEHAVIOUR, v.14, no.6, pp 389 - 398PublisherWILEY
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