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Understanding WAP-enabled Mobile Advertising:A Dual Process Model with Moderating Effect of Technology Experience

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Understanding WAP-enabled Mobile Advertising:A Dual Process Model with Moderating Effect of Technology Experience
저자
유창조
발행일
2009-11-21
학회명
2009 KAMS/KSMA Fall International Conference
개최지
Yonsei University
학회 개최일
2009-11-21 ~ 2009-11-21

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