맥락 이론 관점에서 본 관광지 텍스트 비교 연구 - 한국의 유네스코 세계 문화유산에 대한 한국어, 중국어와 영어 텍스트를 중심으로 -

초록

This paper aims to analyze and compare whether and how Korean, Chinese, and English tourist texts reflect the high-context culture(HCC) and low-context culture(LCC) communication styles by exploring the Korean, Chinese, and English introduction of UNESCO World Heritage Sites in South Korea. Focusing on two distinctive features of communication styles - ‘how to provide information’ and ‘what to convey’ - this paper analyzed and compared the differences between Korean and Chinese in the high context culture and English-speaking countries in the low context culture. The findings show that Korean and Chinese tourist texts have communication features specific to high-context culture, and English tourism texts have distinctive communication features to low-context culture. Moreover, while in the same high-context culture, Korean and Chinese texts show differences, suggesting that the tourist texts are produced to precisely reflect the communication styles familiar to each target culture.

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