OTT 영화의 기획 전략과 서사 구조 변화 연구:<사냥의 시간>, <승리호>, <연애 빠진 로맨스>와 오리지널 기획 영화 <전, 란> 넷플릭스 배급 사례 분석을 중심으로

초록

With the selection of the Netflix original film <Jeon, Ran> as the opening film of the 2024 Busan International Film Festival, the film industry has been engulfed in debates over new distribution methods and narrative structure changes.First, the end of the COVID-19 pandemic no longer guarantees the recovery of the theatrical film industry. Second, it remains uncertain whether audience consumption patterns in theaters will return to pre-pandemic levels.Third, the Direct-to-OTT release strategy, in which films bypass theatrical distribution and premiere directly on OTT platforms, demands a fundamentally different narrative strategy from traditional film production methods. Notably, following the exclusive distribution (sale) of Time to Hunt and Space Sweepers on Netflix in 2020, OTT films have evolved beyond being a mere alternative to theatrical releases. Instead, they have absorbed production talent from TV dramas, incorporating a “series-style” planning approach. Moreover, Netflix has shifted away from simply purchasing theatrically produced films for exclusive distribution, now actively engaging in the entire planning and production process This study examines and compares several key cases: 1. <Okja> (2017), the first Korean film to undergo a dedicated OTT-exclusive distribution planning process, 2. Netflix-distributed films from 2020, including <Time to Hunt> and <Space Sweepers> (exclusively distributed titles) and <Nothing Serious> (secondary distribution following its theatrical release performance), and 3. <Jeon, Ran> (2024), a Netflix original production. Through this comparison, the study aims to identify narrative structural differences between theatrically produced commercial films and those produced or sold exclusively for OTT distribution. Furthermore, it investigates how the introduction of artificial intelligence algorithms has influenced the genre and narrative strategies of OTT-exclusive films (OTT original films). The ultimate objective of this study is to analyze changes in genre film trends and planning directions from the perspective of creators, thereby expanding research on film narrative structures in the OTT era

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