콜라겐 식품 선택속성과 고객만족에 관한 연구 : 중국 직장여성 소비자를 중심으로

초록

With the development of economy in China, income, life quality and women's social status improved continually, career women are becoming increasingly concerned with appearance. In order to achieve maintaining health and beauty as much as possible, more and more career women began to pursue beauty food and health food with efficacy. In especial, in terms of appearance management and health care, career women made lot of self-investment, so that beauty food, ability food and health food in the market are rapidly increasing. The purpose of this study is to analyze whether the demographic characteristics of Chinese professional female consumers with internal beauty food purchasing experience have an impact on the purchase and effect of collagen beauty food, and to analyze the effect of intake time and intake product form. Based on the influence of the selected properties of collagen beauty food on the satisfaction and repurchase rate of professional female consumers who have tried collagen beauty food, this paper puts forward strategies to promote the growth of collagen beauty food market, improve consumer satisfaction. The study of Beauty food in China conducted on 408 customers between 20 and over the age of 50 using intrinsic beauty foods and use SPSS (Social Science statistical Software package) V.26.0. to analyze.

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