허들모형을 이용한 건강기능식품의 섭취 기간 분석 연구

초록

This study is conducted to investigate the impact of the characteristics of health functional foods and purchasing behavior on the consumption period of health functional foods. A consumer survey was conducted to identify factors influencing the consumption period, and the hurdle model was used to consider the characteristics of consumers who consume health functional foods and those who do not. The results show that nutritional health functional foods tended to be consumed for a longer period than functional ingredient health functional foods, and when purchased directly, the consumption period was longer than when received as a gift from acquaintances. Furthermore, explanatory variables affecting the decision to consume health functional foods and explanatory variables affecting the consumption period appeared to be different. Variables such as the level of interest in health and knowledge about functional foods were identified as important factors influencing the initial consumption of functional foods, and an increase in the consumption of health functional foods among young people was confirmed due to the impact of COVID-19.

키워드