SWOT 분석을 활용한 대학교 신입생 글쓰기 교육의 적용 방안 연구 : D대학교 사례를 중심으로

초록

This paper examined the applicability and direction of using SWOT analysis in the writing of university freshmen. To this end, it defined the concepts and components of SWOT that can be applied to writing and conducted a survey targeting students who received pre-writing instruction among those admitted through the regular admission process at D University for the 2025 academic year. SWOT analysis enables the evaluation of students’ mindset, attitudes, level of preparation, and positioning regarding college writing. This distinguishes it from traditional writing diagnostic assessments. The application of SWOT to writing demonstrates that it goes beyond conventional skill-based diagnostics and holds considerable potential for motivating learners, strategically designing instruction, and improving classroom practices. Thus, the use of SWOT analysis in university writing education helps learners identify their strengths and weaknesses while also encouraging the development of effective learning strategies by taking external factors into account. Furthermore, it offers a framework that allows students to choose writing genres that align with their abilities and interests, rather than being limited by instructor-imposed tasks and formats. In addition, SWOT analysis can be applied to completed pieces of writing, opening up possibilities for its use in providing targeted and constructive feedback. This paper is significant in that it presents a method for enhancing freshmen’s writing skills through SWOT analysis and reconsiders its pedagogical direction.

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