틱톡 특성이 인지된 즐거움과 사용 만족도에 미치는 영향 분석 연구: 재한 중국 유학생을 중심으로

초록

This study empirically analyzed how preference suitability, content diversity, video quality, parasocial interaction, convenience, and privacy concerns affect perceived enjoyment and satisfaction with use, focusing on TikTok based on a recommendation algorithm. To this end, we collected and analyzed survey data from 295 Chinese students. The results showed that TikTok preference, content diversity, video quality, parasocial interaction, convenience, and perceived pleasure positively impact usage satisfaction. At the same time, it was confirmed that privacy concerns about TikTok did not affect perceived enjoyment and satisfaction. Acknowledging the utility of AI-based video services that have been widely introduced from the user's perspective can help establish effective strategies for video platforms and confirm the impact of AI technology on video satisfaction Build a platform with empirical data, extending existing research, It has academic and practical significance.

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