Practical Global K-Commerce Creator Course for International Students Utilizing AI

초록

As overseas demand for Korean products increases due to the spread of K-Culture, K-commerce opportunities in the global e-commerce market are expanding. International students are evaluated as a potential global seller group that can connect Korean products and overseas consumers based on their language and cultural strengths. However, language barriers arise in the process of understanding product information, responding to customers, and writing marketing contents, and there are limitations in entering the market. ChatGPT-based Generative AI is noted as a practical tool that can alleviate language barriers of international students through translation, sentence generation, and customer response support. The purpose of this study is to design the global K-commerce practical curriculum for international students in stages and to establish an operating model. In addition, based on the use of AI, the government aims to improve market understanding by analyzing the structure of the global K-live commerce market and consumer characteristics. Education consisted of AI-based practice such as broadcast planning, sales script writing, persuasion speech, and comment response training. The entire process was carried out from setting smartphone equipment to actual live transmission by team, expert evaluation and performance sharing, and the actual operation capabilities were strengthened. This course is expected to support international students' personal branding and broadcasting portfolio construction, and contribute to the university's competitiveness in international education and the overseas expansion of Kproducts.

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