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Are Multiple Product Endorsements by Celebrities Effective in Eastern Culture?

제목
Are Multiple Product Endorsements by Celebrities Effective in Eastern Culture?
저자
이상현
발행일
2008-08-20
학회명
제 10회 경영관련학회 통합학술대회
학회 개최일
2008-08-18 ~ 2008-08-20

ScholarWorks@동국대학교

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