국제 환경 변화에 따른 동아시아 해운 기업의 경영 전략 연구 - 한·중·일 해운 선사를 중심으로

초록

This study aims to present the strategic direction of domestic shipping companies by comparing and analyzing the management strategies of representative Korean, Chinese, and Japanese East Asian shipping companies that are competitive in the frequently changing shipping industry. As a research method, literature research and case studies were conducted. The results of this study are as follows. First of all, most East Asian shipping companies were found to be adopting both a cost leadership strategy and a strategic partnership strategy, but as seen in the cases of Japanese and Chinese companies, it is also considered a strategy worth considering to solidify the position of the shipping industry by choosing a centralized strategy that provides more reliable maritime transport services to specific customers. Next, a common problem among shipping companies was found to be low punctuality. To solve this problem, introduce a logistics system that optimizes ship operation routes using big data analysis and provide customer support from ship and cargo schedule inquiries to real-time tracking. It appears that a differentiated strategy is needed to provide all transportation-related services.

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