청소년의 디지털 라이프스타일이 메타버스 서비스 이용 여부에 미치는 영향

초록

This study examined the factors influencing the use of metaverse services by Korean adolescents. It simultaneously considered three aspects of digital lifestyle: A (Activities), various online media activities; I (Interests), values deemed important in life; and O (Opinions), active engagement aimed at providing information and expressing opinions. Using data from the 2022 Korean Media Panel Survey, a binary logistic regression model was applied to respondents aged 13 to 19 (N=465). According to the findings, adolescents' use of OTT services and webtoons/web novels showed a positive relationship with the use of metaverse services. Additionally, the value inclination towards a harmonious family positively influenced the use of metaverse services, whereas an interesting and enjoyable life along with physical and mental health showed a negative influence on adolescents' use of metaverse services. Lastly, active engagement, intended for information provision and opinion expression, had a significant impact on the use of metaverse services.

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