A Study on Video Content Application Based on Mobile Device Platform in China

A Study on Video Content Application Based on Mobile Device Platform in China

초록

In this paper, the write analysis the application of basic video content of Mobil Device Platform in China and studies the future development scheme. According to the survey, as of 2019, 78% of Chinese total population is the Internet service users and application software users. Mobile Device Platform is independently developed to provide video content application services, which already have 640 million video application users from 2013 to the present. 65% of users install and use more than two video content applications. In China TikTok, Kuai Shou, MeiPai and other video content applications, not only can easily achieve simple user interface and users can directly shoot video content. These production functions is different from YouTube, a famous video platform in the United States. In the video platform market, the core competitiveness is content creation. In the future, the integration of video content of VR, AR and other video projects will expecte to further activate the video platform market.

키워드

China; Video Content; Mobile Platform; Application; PGC; UGC; 중국; 동영상 콘텐츠; 미디어 플랫폼; 앱; PGC; UGC
제목
A Study on Video Content Application Based on Mobile Device Platform in China
제목 (타언어)
A Study on Video Content Application Based on Mobile Device Platform in China
저자
스위; 정진헌
DOI
10.14400/JDC.2019.17.10.433
발행일
2019-10
저널명
디지털융복합연구
권
17
호
10
페이지
433 ~ 438