ScholarWorks@동국대학교

상세 보기

Understanding WAP-enabled Mobile Advertising: A dual Routes Model with the Moderating Effect of User Experience

  • 유창조
제목
Understanding WAP-enabled Mobile Advertising: A dual Routes Model with the Moderating Effect of User Experience
저자
유창조
발행일
2010-09-11
학회명
2010 Global Marketing Conferemce
개최지
Tokyo
학회 개최일
2010-09-09 ~ 2010-09-12

ScholarWorks@동국대학교

04620 서울특별시 중구 필동로 1길 30 동국대학교 Tel. 02-2260-3114

COPYRIGHT © 동국대학교 All Rights Reserved.

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.

You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.