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Tests of Categorization Routes and cognitive Response Routes in consummer Attitude Formation Toward Brand Extentions

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Tests of Categorization Routes and cognitive Response Routes in consummer Attitude Formation Toward Brand Extentions
저자
유창조
발행일
1996-06-15
학회명
한국동남 마케팅학회 춘계 학술 발표회
개최지
부산
개최국가
대한민국
학회 개최일
1996-06-15 ~ 1996-06-15

ScholarWorks@동국대학교

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