모바일 앱 기반 스포츠 프로그램의 수용의도 분석

초록

This study predicted the intention to accept sports programs through mobile apps. The subjects of the study were selected as participants in sports programs online in March 2025 and a sample of 300 people was collected. The collected data were analyzed using SPSSWIN and AMOS statistical programs. The results of the study showed that first, perceived ease of use had a positive relationship with perceived usefulness. Second, perceived ease of use had a positive relationship with satisfaction. Third, perceived usefulness had a positive relationship with satisfaction. Fourth, perceived ease of use had a positive relationship with acceptance intention. Fifth, perceived usefulness had no relationship with acceptance intention. Sixth, satisfaction had a positive relationship with acceptance intention.

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