국가-외국 공중의 관계성 측정 연구: ‘외교적 상호작용 결과에 대한 관계적 평가 (RADIO)’척도의 타당도 재현 검증

초록

As relational public diplomacy has taken precedence, public relations research has developed a scale to measure how foreign publics perceive their relationships with a country, ‘the Relational Evaluation of Diplomatic Interaction Outcomes’(RADIO). The scale’s validity was first confirmed with Indians and Americans, but no replications have followed outside these countries. Establishing the validity of a scale for a critical variable, such as country-foreign public relationship, enables theory building based on the variable. For this reason, this study replicated the ‘RADIO’ scale’s validity(convergent, discriminant, and predictive) with Chinese students(N = 311) in Korea. For future research, the study also discussed both antecedents and effects of country-foreign public relationship.

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