디지털 기술 지향성이 기업 국제화 성과에 미치는 영향: 인공지능, 블록체인, 클라우딩 컴퓨팅, 빅데이터, 디지털 기술응용을 중심으로

초록

This study examines the relationship between digital technology orientation (DTO) and firms' internationalization performance, delineating DTO into five dimensions: artificial intelligence, blockchain, cloud computing, big data, and digital technology applications. We propose three key hypotheses and analyze data from 24,545 observations of Chinese A-share listed companies between 2014 and 2022, sourced from the CSMAR database. Our fixed and random effects panel models demonstrate that DTO positively impacts internationalization performance, with the effects of artificial intelligence, cloud computing, and digital technology applications being particularly significant. Moderation analysis reveals that large firms benefit more from DTO than small firms. These findings suggest that firms can enhance internationalization performance by focusing on specific digital technologies.

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