뉴스 미디어 이용이 미래 혁신 기술 이용의도에 미치는 영향 : 미래 혁신 기술 인식과 소득의 조절된 매개효과를 중심으로

초록

This study aims to examine whether perceptions of future innovative technologies mediate the relationship between news media consumption and the intention to use such technologies, and whether this mediating effect of perceptions varies depending on individuals' income levels. To this end, perceptions of future innovative technologies were categorized into positive perceptions (perceptions of potential widespread adoption) and negative perceptions (perceptions of social inequality). The study tested a moderated mediation model based on individuals' income levels. The findings indicate that the amount of news media consumption significantly influences perceptions of future innovative technologies (both positive and negative) and the intention to use them. Both positive and negative perceptions of future innovative technologies were found to significantly mediate the relationship between news media consumption and the intention to use such technologies. Additionally, the income level showed a significant moderating effect in the path where negative perceptions (perceptions of social inequality) mediated the relationship between news media consumption and the intention to use innovative technologies. Based on these findings, the study discusses the implications and insights derived from the results.

키워드