TRIZ 기반 콘텐츠 전략 프레임워크의 도메인 전이 가능성: OTT 리메이크 사례

초록

Content planning in the OTT (Over-The-Top) ecosystem is a complex strategic process that entails structural tensions among multiple design elements, including emotional framing, ethical justification, platform optimization, and global adaptability. This study addresses these contradictions by applying the theory of inventive problem solving (TRIZ), originally developed for technological innovation, as a strategic framework for content planning. The core components of TRIZ—contradiction analysis, inventive principles, and patterns of evolution—are restructured into a domain-specific mapping model: “planning issue–strategic principle–design execution.” Through an empirical analysis of OTT remake cases, the study examines how TRIZ can effectively guide strategic planning decisions. The results demonstrate that TRIZ facilitates the logical structuring of key tasks such as emotional rhythm control, character ethics refinement, narrative segmentation, and localization for global audiences. By treating TRIZ as a content planning language, this study presents the potential for a repeatable and adaptable strategic design system and suggests its future expansion into next-generation planning models through integration with generative artificial intelligence frameworks.

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