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The Effects of Viewer Respnses to Television Commercials on Immediate and Delay Ad Attitute and Brand Evaluation among Korean Consumers
- 제목
- The Effects of Viewer Respnses to Television Commercials on Immediate and Delay Ad Attitute and Brand Evaluation among Korean Consumers
- 저자
- 조형오
- 발행일
- 2000-04-13
- 학회명
- 2000 American Academy of Advertising Conference
- 개최지
- Newport City
- 개최국가
- 미국
- 학회 개최일
- 2000-04-13 ~ 2000-04-18