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연애 리얼리티 프로그램 몰입 및 지속시청 의도에 영향을 미치는 요인에 관한 연구
An Investigation on Factors Affecting Immersion and Intention to Continuous Watching of Dating Reality TV Shows
- 공유경;
- 주만화;
- 정용국
초록
This study examined factors influencing a viewer’s immersion and intention to continuous watching of dating reality TV shows. The factors were classified into three categories including personal beliefs and attitudes toward romance, psychological viewing experiences, and viewing behaviors. We conduced an online survey on 217 viewers and major findings were as follows. First, factors related to immersion were vicarious satisfaction, ideal expectations for romance, acceptance behavior of social viewing, respectively. Second, factors relevant to intention to continuous watching were vicarious satisfaction, perceived reality, ideal expectations for romance, respectively. Theoretical and practical implications of the results were discussed.
키워드
연애 리얼리티 TV 프로그램; 몰입; 지속시청 의도; 시청에 대한 심리적 경험; Dating Reality TV Shows; Immersion; Continued Viewing Intention; Viewing Experience
- 제목
- 연애 리얼리티 프로그램 몰입 및 지속시청 의도에 영향을 미치는 요인에 관한 연구
- 제목 (타언어)
- An Investigation on Factors Affecting Immersion and Intention to Continuous Watching of Dating Reality TV Shows
- 저자
- 공유경; 주만화; 정용국
- 발행일
- 2023-03
- 저널명
- 한국콘텐츠학회 논문지
- 권
- 23
- 호
- 3
- 페이지
- 509 ~ 522
- 언어
- KOR
- 출판사
- 한국콘텐츠학회
- 발행국가
- 대한민국
- 분량
- 14 페이지
- ISSN
- E 2508-6723
P 1598-4877