The Effect of Implicit Theory of Personality on SNS

초록

This preliminary study investigated how Facebook users' fixed or growth mindsets shape their behaviors on social networking sites. Our experiment (N=75) tested a real-world situation in which patients posted complaints about side effects from a drug on the company's Facebook page. The results showed that users' mindsets moderated the effect of company response; growth mindset Facebook users were more receptive to company's apologies, and perceived other users' negative opinions less severe than did fixed mindset Facebook users.

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