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The Effects of Advertising Response on memory_based Decision Marking: An Examination of Various Decision Contexts
- 제목
- The Effects of Advertising Response on memory_based Decision Marking: An Examination of Various Decision Contexts
- 저자
- 조형오
- 발행일
- 1996-03-29
- 학회명
- 1996 American Academy of Advertising
- 개최지
- Vancouver
- 개최국가
- 캐나다
- 학회 개최일
- 1996-03-29 ~ 1996-04-01