뉴스매체 이용유형에 따른 이용자의 특성 및 정보이용행위 차이 분석

초록

The purpose of this study is to classify the types of users based on the media they use for news, analyze the differences in basic characteristics and information use behavior of users by type, and describe the characteristics of users by type. Some items from the Korea Information Society Development Institute's Korea Media Panel Survey 2022' data were analyzed, and 8,971 people subject to analysis were classified into 8 types based on news media use. Among non-users who do not use news, there are more women than men, there are more people in their 20s and over 70s than other age groups, and their level of education and income is low. OTT news users’ are difficult to derive clear results in terms of gender, age, education level, income level, and household size because the number of subjects is small. Political inclinations tended to be moderate and conservative, and content of other genres other than news was rarely used on OTT. Newspaper news users are mostly female, their age group is young, mainly in their 20s, 30s, and 40s, and there are many users whose income level has not yet reached high income. Their political inclinations are progressive and centrist, and they tend to use entertainment-oriented media. They also have the characteristics of users with low political interest and participation. There is no gender difference among TV news users , but they are older, have a lower level of education, have a lower income level, and have a strong tendency to be conservative. There were no differences according to gender, age, or eduction level among ‘OTT․newspaper news users’, and the proportion of high income earners of over 5 million won was slightly higher. They can be viewed as active users in terms of information usage, political interest, and election participation. OTT․TV news users’ are more male than female, their age group is older, and their educational level is usually in the middle of high school. These users have a low level of fact-checking information and Internet activity, but a relatively high level of interest in political information, expression of opinions in public opinion polls, and election participation. Among newspaper․TV news users , there are more than 1.5 times more men than women, and the age group is mainly in the 40s, 50s, and 60s. The educational level can be interpreted that most people are high school and college graduates, and the income level can be interpreted that there are many high-income users. They can be seen as a typical middle class with high news usage behavior, various content usage trends on OTT and TV, and high information usage behavior and political interest and participation. OTT․newspaper․TV news users’ had significantly more men than women, and middle-aged people in their 40s to 60s showed a relatively higher ratio than the young and old. The educational level is high school graduate or less, college graduate or less, and the higher the income level, the relatively higher the ratio. They show diversity in their use of media content, and their information usage behavior and political interest and participation are high.

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