매체 활용 불교 커뮤니케이션 확산 방안 : Chat GPT와 대학생 인식 분석을 중심으로

초록

The purpose of this study is to suggest the direction of spreading Buddhist communication using media. To this end, artificial intelligence (Chat GPT) investigated the image of Buddhism, investigated the perception of Buddhism among 25 students from the Buddhist club of University A, and based on this, the direction of spreading Buddhist communication using media for the popularization of tactics and Buddhism was suggested. The images of Buddhism analyzed by artificial intelligence were generally mental and emotional aspects such as human inner and art. It was found that Buddhism can play a positive role in communicating with the public in that people use Buddhism as a tool to take care of their inner health. In addition, university students belonging to Buddhist clubs recognized that since Buddhism has a large degree of conformity with society, effectively using media for Buddhist communication can implement tactics and enhance the positive image of Buddhism. There are a total of three directions for spreading Buddhist communication based on this. First, services such as short-form social media such as Reels (Instagram), Shots (YouTube), and TikTok are used to increase the frequency of Buddhist exposure with diverse, short, and intense content so that the public can see it without burden. Second, since 'space' is also an element of 'media' in a broad sense, cultural communication is made using temples and Buddhist culture experience places as a 'space medium'. Third, public relations activities are carried out by utilizing trusted Buddhist-related figures.

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