한국 예능 프로그램의 수용자 획득에 관여하는 콘텐츠 요인의 분석 : 생산자의 관점에서

초록

The purpose of this thesis is to identify and analyze the components of appeal factors for acquiring audiences for entertainment programs through in-depth interviews with entertainment PDs, writers, and staff at entertainment companies. Through in-depth interviews with entertainment PDs, writers, and agency experts who are reluctant to disclose the know-how acquired during the course of their vocational performance, it is to identify and analyze the components of the factors for acquiring appeal for the audience of entertainment programs. The interview subjects were 22 PDs (11 terrestrial, 7 cable, 4 general), 10 writers, and 10 employees in the entertainment industry. As a result of interview analysis on internal factors involved in the production process of entertainment programs, new ones were discovered as direct factors for content. Namely, authenticity, female-orientation, novelty and familiarity. In the case of authenticity, the specific attributes that constituted them were like formation, morality and non-falseness, originality and uniqueness, and interactivity. The attributes of novelty and familiarity were estrangement effect, defamiliarization, complacency, and cultural goods. In the case of female orientation, specific components were female preference orientation, social change reflection, and detail orientation. The changes in the factors involved in the production of entertainment programs discovered in this thesis have the meaning of contributing to the academic discussion of the broadcasting academia about the current media turbulence and providing realistic help to the response of the broadcasting content industry.

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