숏폼 미디어의 뉴스·시사정보 신뢰도에 영향을 미치는 요인에 관한 연구: 중국 틱톡 플랫폼 이용자를 대상으로

Factors that Influence the Credibility of News and Current Affairs Information in Short-Form Media: Focusing on TikTok Users in China

초록

This study investigated the factors affecting the credibility of news and current affairs information among TikTok users in China, known locally as Douyin. A survey was conducted with 218 users of Chinese TikTok, and the main findings include that higher usage of short-form media increases the credibility of such information. Additionally, the higher the users' perception of the usefulness of the short-form media's recommendation algorithm, the greater the credibility of the news and current affairs information. Furthermore, increased news literacy among users also leads to higher credibility of short-form news and current affairs information.

키워드

News CredibilityShort-form Media CredibilityNews LiteracyPerception on AlgorithmDouyin Recommendation Algorithm뉴스 신뢰숏폼 미디어뉴스 리터러시알고리즘 인식추천 알고리즘
제목
숏폼 미디어의 뉴스·시사정보 신뢰도에 영향을 미치는 요인에 관한 연구: 중국 틱톡 플랫폼 이용자를 대상으로
제목 (타언어)
Factors that Influence the Credibility of News and Current Affairs Information in Short-Form Media: Focusing on TikTok Users in China
저자
여신이정용국
DOI
10.5392/JKCA.2024.24.12.366
발행일
2024-12
저널명
한국콘텐츠학회 논문지
24
12
페이지
366 ~ 377