기업의 AI지향성과 기술혁신성과

초록

With the rapid growth of the AI market, related research is also gaining increasing attention. While existing studies emphasize the importance of technological innovation, few have directly explored the relationship between a firm’s AI orientation and its technological innovation performance. This study demonstrates that AI orientation enhances technological innovation performance and examines the moderating effects of R&D investment and firm size. The findings indicate that a firm's AI orientation plays a significant role in promoting technological innovation. These results provide policymakers and corporate decision-makers with scientific evidence and strategic recommendations.

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