애자일 방법론으로 설계한 당근마켓 아이디어 기반 지역 커뮤니티 활성화 전략

초록

This study examined the process of expanding carrot market from a simple second-hand trading platform into a local community platform based on trust and interaction among local residents. The study was conducted from January 16 to 31, 2026, and involved an extracurricular educational program for approximately ten participants who completed practical training in AI-based advertising content planning and production at H Advertising Agency and D University. The findings are as follows. First, the study confirmed that Agile methodology and the Scrum framework are effective in enhancing collaboration, establishing a customer-centered culture, and generating practical business outcomes. Second, the design of the SAFe framework for revitalizing local communities through the Carrot Market platform demonstrated the potential for expanding community participation and establishing a sustainable win-win model. Third, by integrating AI technologies with Agile methodology, the second-hand book trading platform was expanded to reflect regional characteristics. Customized features such as “Viewing Neighbors with Similar Genres” and “Reading Group Recommendations,” along with collaboration strategies with local independent bookstores, showed the potential to revitalize reading communities and foster a local cultural ecosystem. This study suggests that second- hand book transactions can be redefined as a medium for local culture and network formation, ultimately contributing to the establishment of a sustainable regional cultural platform.

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