기업가 정신과 차별화 전략이 벤처기업 성과에 미치는 영향

초록

This study empirically analyzed the effects of entrepreneurship and differentiation strategy on the management performance of venture companies and examined whether differentiation strategy plays a mediating role in the relationship between them. The results of the study showed that the three components of entrepreneurship, innovation, enterprisingness, and risk tolerance, all had a positive effect on the management performance of venture companies. In particular, enterprisingness had the greatest effect, which suggests that the entrepreneur’s attitude to explore new opportunities and lead the market plays an important role in creating performance. In addition, this study confirmed that differentiation strategy served as an important mediating variable in the relationship between entrepreneurship and management performance. Both technological innovation differentiation strategy and marketing differentiation strategy mediated the relationship between entrepreneurship and management performance, and in particular, technological innovation differentiation strategy had a greater effect. This means that venture companies can maximize management performance by securing differentiation from competitors by providing differentiated products and services based on technological superiority. This study provides important implications that entrepreneurship and differentiation strategy can interact to maximize the management performance of venture companies. The two factors individually have a positive effect on the performance of venture companies, but they can work complementarily to further multiply the effect. This emphasizes that venture companies have limitations in achieving sustainable performance with entrepreneurship alone, and suggests that differentiation strategies are essential to supplement this. Technological innovation differentiation is a means for venture companies to secure technological superiority even with limited resources, and marketing differentiation contributes to strengthening customer relationships and increasing brand awareness. Therefore, this study suggests a strategic direction for venture companies to secure sustainable competitive superiority and grow stably even in uncertain market environments.

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