백제·신라불교 초전지를 원천으로 한 문화콘텐츠 구상의 방향성 검토

초록

The purpose of this study is to examine the direction of the development of culture contents that will connect the historical, cultural, and Buddhist assets of the the first place of Baekje and Silla Buddhism to revitalize the modern region. it is essential to plan and practice cultural contents that link Buddhist heritage with the unique characteristics of each region. Recently, Buddhism has been highly popular with the younger generation with the emergence of the new word "hip Buddhism," Buddhism was the major religion that recorded "abnormal" favorability and proved its public acceptance. International Buddhist fairs and 'hip Buddhism' trends showed that Buddhism can maintain its uniqueness. ‘Temple Stay’ has been a representative of Korean traditional culture experience-type content since 2002. For the effective operation of culture contents, the motives of the enjoyers should not be overlooked. The main motive for visiting tangible cultural sites is not the acquisition of knowledge about cultural heritage or historical evidence, but the overwhelming majority of 'visit during travel'. This suggests that the public is trying to consume cultural heritage in the context of daily escape, leisure, and travel. Therefore, cultural contents related to Buddhist elementary school should not only convey historical meaning or information, but also plan and embody various ‘fun elements’ based on locality and Buddhist assets.

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