온라인 진로탐색 활동이 청소년 창업가정신에 미치는 영향: 진로개발역량의 매개효과와 학교유형의 조절된 매개효과 검증

초록

As youth entrepreneurship is increasingly emphasized as an agentic capacity for self-directed career design, empirical evidence on its formation within digital environments remains limited. This study investigates the influence of diverse online career exploration media on youth entrepreneurship and the mediating role of career development competencies. Furthermore, it explores the moderated mediation effect of school type in this process. The findings are as follows: First, adolescnets’ online career exploration activities positively influenced entrepreneurship through the full mediation of career development competency. As students utilized a wider variety of online media for carrer information, their career development competency improved significantly, which in turn had a meaningful positive impact on the formation of entrepreneurship. This suggests that information-seeking experiences in digital environments do not directly alter attitudes; rather, they manifest as entrepreneurship only when internalized as an internal asset in the form of 'career development competency.' Second, the analysis of conditional effects by school type revealed a statistically significantly stronger influence in specialized vocational high schools compared to general high schools. These results suggest that beyond simply expanding exposure to online information, there is a need for internalization-centered educational designs that support the conversion of online career information into practical career development competency. This study holds theoretical significance by identifying online career exploration as a major antecedent of adolescent entrepreneurship. Moreover, it provides practical implications for designing competency-based career education platforms and establishing customized entrepreneurship education policies tailored to different school typess in the age of AI and digital transformation.

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