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The effect of pursued benefits on word-of-mouth intention when consumers are satisfied/dissatisfied with fashion product purchase
- 제목
- The effect of pursued benefits on word-of-mouth intention when consumers are satisfied/dissatisfied with fashion product purchase
- 저자
- 여준상
- 발행일
- 2011-10-22
- 학회명
- 2011 International Costume Conference
- 개최국가
- 대한민국