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Investigating How Message Framing and Message Appeal Affect the Cognitive Processing of Health-Relevant Advertising....
- 제목
- Investigating How Message Framing and Message Appeal Affect the Cognitive Processing of Health-Relevant Advertising....
- 저자
- 조형오
- 발행일
- 2001-05-29
- 학회명
- American Academy of Advertising Asia-Pacific Conference
- 개최지
- Kisarazu
- 학회 개최일
- 2001-05-29 ~ 2001-06-01