미국 온라인 게임과 민화의 협업을 통해 본 문화혼종성 사례 연구

초록

This study is a study on the case of collaboration between American online games and Minhwa. It approaches from the perspective of cultural proximity, a concept created by Straubhaar. Minecraft's 'Korea Theme Game Pack Collaboration' is an example of developing Minhwa artist's work as a game item that can be displayed in a virtual space, and allowing the artist's work to be displayed in a game space. In addition, the 'League of Legends: Minwha Exhibition' is a successful example as an event in which artists created new works with the theme of game characters, players, themes, and stories. Therefore, American online games and Korean folk paintings were mixed to derive a cultural mixture of various events and item development.

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