종교시장의 상업주의 현상과 한국불교 수익사업의 정향(正向)

초록

Religious market is a term that refers to a market situation in which several religions compete to be chosen from people. Commercialism is hard to avoid because religious markets are also markets. This paper first analyzes the phenomenon of commercialism in the religious market, which is intensifying in the competition for the survival of religion due to multi-religiousization and de-religiousization. The analysis targets are the United States and South Korea. In the United States, commercialism in the meditation market was analyzed, and in South Korea, the commercialization of blessing beliefs and the commercialization of religious organizations were analyzed. After analyzing the commercialism of the religious market in this way, this paper presents the right direction of the Korean Buddhist profit business. As a result of the research, At the level of the central Buddhist Order, various profitable businesses were attempted through the establishment of companies, but the income did not account for a large portion of the total revenue of the central Buddhist Order. At the individual temple level, various profit-making businesses such as souvenir shops, cafes, production and sales of health foods, and charnel houses were conducted, but they could not guarantee their Buddhist identity as a religion. Accordingly, this paper suggests in the right direction that the Korean Buddhist profit business should have a Buddhist identity in terms of business purpose, business content, and profit utilization. More specifically, The purpose of the business is the perfecting of self for perfecting others, so it should benefit not only the Buddhist order and the temple, but also society. The business content should be right livelihood, so it should be a worthwhile business that can be done while keeping Buddhist precepts. The use of profit is charitable, so it is to give to society without leaving profit

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