명상센터 참여자들의 충성도를 높이는 신뢰와 만족의 관계 분석

초록

This study empirically analyzed the structural relationships among trust, satisfaction, and loyalty to identify the mechanisms underlying loyalty formation among meditation center participants. An online survey was conducted among adults with experience using meditation centers, yielding a total of 219 valid responses. The collected data were analyzed using SPSS and AMOS software. The results revealed that, first, trust had a significant positive (+) effect on satisfaction; second, satisfaction had a significant positive (+) effect on loyalty; and third, trust had a direct effect on loyalty. This study empirically elucidated the roles of trust and satisfaction in the meditation service sector and suggested that building trust and managing satisfaction are key strategies for enhancing participant loyalty in the operation of meditation centers. Future research should include expanded studies covering various types of meditation and digital-based meditation service environments.

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