K-드라마 연구의 패러다임 전환 - 넷플릭스 등장 전후 연구 동향 비교 분석 -

초록

This study examines the paradigm shift in K-drama research discourse following Netflix’s entry into Korea (January 7, 2016) through topic modeling and TF-IDF analysis. By analyzing 263 K-drama articles listed in the KCI (Korean Citation Index) from January 2004 to February 2025, we found that before Netflix’s entry into Korea, research focused on macro-level phenomena such as industrial growth and global trend of Hallyu content, but after Netflix’s entry into Korea, the research trend significantly shifted to specific implementation strategies such as translation strategies, changes in production methods, and regional consumer behavior. This shift clearly shows the evolution from macro analysis to micro strategy exploration in terms of industry growth, global consumption, cultural exchange, genre diversification, and regional adaptation. It reflects the genreization from ‘Korean drama’ to ‘K-drama’ and the interdisciplinary expansion of research. The emergence of Netflix has created structural changes and synergies in the production, distribution, and consumption of K-dramas, and this study empirically demonstrates the academic and industrial implications and applicability of big data analysis methodologies for the sustainable development of K-dramas.

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