언론 신뢰도 평가 개선 방안에 관한 연구: 현직 기자들의 인식을 중심으로

초록

The purpose of this study is to explore journalists' perceptions of the methods used to measure media trust in existing domestic research. Previous studies have tended to evaluate media trust from the user's perspective. However, since media trust is formed through the mutual relationship between the evaluator and the evaluated, journalists' perceptions should be considered in the trust evaluation process. To this end, interviews were conducted with current journalists. The research questions were as follows: What do current journalists consider to be the essence of media trust? What are their views on user-centered media trust evaluation methods (single-question and multidimensional evaluations)? What suggestions do they have for improving media trust evaluation in the current media environment? The study found that journalists viewed 'accuracy' throughout the reporting process as the core concept of media trust, placing greater importance on in-depth and specialized news content than on simple breaking news or straight reporting. Additionally, considering the complex media landscape, which includes traditional media, online media, and individual media, they recognized the need to segment trust measurement by media type and article type. Finally, to increase the accuracy of media trust measurement, it was suggested to combine existing survey methods with interviews. Based on these findings, the study discusses ways to improve media trust measurement methods.

키워드