AI와 쇼러너의 협업 모델: OTT 콘텐츠 기획의 혁신적 접근 - “데스매치” 프로젝트 사례 연구

초록

This study explores the potential of AI and showrunners collaboration to present an innovative model for content creation, using the planning process of the OTT series “Deathmatch” as a case study. AI leverages data-driven analytical capabilities and efficiency to address creative limitations in brainstorming, storyline development, character creation, and scriptwriting. Showrunners, on the other hand, overcomes the shortcomings of AI by applying human insight and emotional depth to craft a highly refined narrative. In particular, this study emphasizes that the fusion of creative leadership and technological tools is a key factor in content production. It proposes the necessity of nurturing hybrid showrunners equipped with AI collaboration skills. This collaborative model simultaneously enhances the efficiency and immersiveness of content creation, demonstrating its potential as a powerful tool to strengthen the global competitiveness of K-content.

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