ChatGPT에 대한 인지적 개방성 지각이 지속 사용 의도에 미치는 영향: 인지된 혜택과 인지된 위험의 매개 효과와 AI 리터러시의 조절효과를 중심으로

초록

This study analyzed the effects of cognitive openness of ChatGPT users on the intention to continue using the service, mediated by perceived benefits (practical benefits, emotional benefits) and perceived risks. Furthermore, it investigated how the level of AI literacy modulates these relationships. The research was conducted through offline experiments involving direct interactions with ChatGPT, with 216 participants taking part in experiments and surveys lasting 30 minutes. The results revealed that the effect of cognitive openness on the intention to continue using ChatGPT was mediated by perceived benefits (practical benefits, emotional benefits). However, cognitive openness did not have a significant mediating effect through perceived risks on the intention to continue using ChatGPT. Additionally, the effect of cognitive openness on perceived benefits (practical benefits, emotional benefits) and the intention to continue use was moderated by the level of AI literacy. Finally, the moderated mediation effect of AI literacy in the process where cognitive openness impacts the intention to continue using ChatGPT, mediated by perceived benefits (practical benefits, emotional benefits), was confirmed.

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