공감이 사회적기업 창업의도에 미치는 영향에 관한 연구: 창업내적동기와 친사회적 경험의 순차적 이중매개효과를 중심으로

초록

This study aimed to investigate the structural effects of empathy on entrepreneurial intention through the mediation of intrinsic entrepreneurial motivation and prosocial experiences in the process of forming entrepreneurial intention for social enterprises that pursue both social problem solving and value creation. To this end, an online survey was conducted among Korean university students, and the collected data were analyzed using SPSS 25.0 and Process Macro. The results revealed that empathy has a direct positive effect on social enterprise entrepreneurship intention and acts as an emotional factor that significantly enhances intrinsic entrepreneurial motivation. However, empathy had no direct effect on prosocial experiences. Intrinsic motivation positively influenced both social enterprise entrepreneurship intention and prosocial experience, while prosocial experience also demonstrated a significant positive effect on entrepreneurship intention. Additionally, empathy exhibited a significant single mediating effect on the relationship between intrinsic entrepreneurial motivation and entrepreneurial intention, whereas prosocial experience did not function as a significant single mediator. Finally, the sequential double mediation effect of empathy from intrinsic entrepreneurial motivation to prosocial experience and subsequently to social entrepreneurial intention was statistically significant. This indicates that empathy stimulates psychological motivation, and that practical experiences based on empathy positively influence entrepreneurial intention. This study extends theoretical understanding by proposing a mechanism of social enterprise entrepreneurship intention formation that integrates empathy, intrinsic entrepreneurial motivation, and experience factors, and provides practical implications for future social entrepreneurship programs.

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