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Effective luxury brand advertising for social media: message arguments, social ties, and culture
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T20:23:59Z | - |
| dc.date.available | 2024-10-30T20:23:59Z | - |
| dc.date.issued | 2017-07-07 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/54623 | - |
| dc.title | Effective luxury brand advertising for social media: message arguments, social ties, and culture | - |
| dc.type | Conference | - |
| dc.citation.startPage | 85 | - |
| dc.citation.endPage | 85 | - |
| dc.citation.conferenceName | 2017 Global fashion management conference | - |
| dc.citation.conferencePlace | 오스트리아 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)