Effects of image closeness on the persuasiveness of advertisement

최영균

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Effects of image closeness on the persuasiveness of advertisement

Authors: 최영균

Issue Date: 22-Jul-2016

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/52897

Place: 홍콩
conrad Hong Kong

Conference Date: 2016-07-21 ~ 2016-07-24

Conference Name: 2016 Global marketing conference

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Appears in Collections: College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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Choi, Yung Kyun: College of the Social Science (Department of Advertising and Public Relations)

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