건강기능식품 섭취에 영향을 미치는 소비자의 특성 요인 분석

Abstract

This study analyzed consumers’ characteristics for health functional food intake. A consumer survey was conducted to look for various factors influencing the consumption of health functional food. Heckman selection model is used to control the sample selection bias. The probit model results show that women, married person, the smaller family members, and the higher income were more likely to purchase health functional food. In addition, the higher interest in health and family disease history, and the higher the number of visits to the hospital lead the consumption of health functional food. The Heckman model results show that women, higher age, higher income, higher interest in health and longer intake period induce the higher amount of health functional food. These results could be utilized for the efficiency and development of the health functional food industry.