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심리적 거리감과 메시지 프레이밍의 상호작용이 광고효과에 미치는 영향에 관한 연구
- Authors
- 최영균
- Issue Date
- 6-Nov-2015
- Place
- 대한민국
건국대
- Conference Name
- 한국광고PR실학회 2015가을철 정기학술대회
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)